What happens to contact lists when two companies merge, or a company is acquired?
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What happens to contact lists when two companies merge, or a company is acquired?
This is a complicated question and the answer will vary for every situation. With that in mind, we would advise that appropriate legal counsel be consulted to ensure that the actions taken are in compliance with whatever laws are applicable in your part of the world, and to your business model.
Once that has been done, we would then suggest that a qualified Deliverability Consultant be engaged to help with the intricacies of the email related aspects of this merger or acquisition.
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