What is the Spamhaus policy regarding E-pending (Email-appending)?
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What is the Spamhaus policy regarding E-pending (Email-appending)?
Email appending, e-pending, or “enriching” is the supplementation of existing email databases by cross-referencing them with information from other databases. The presumed goal is to add email addresses for customers or prospects for whom the sender has other information.
M3AAWG has published a very clear statement about e-pending: The practice of email appending is in direct violation of core M3AAWG values.
The Spamhaus Project is fully aligned with M3AAWG’s position; we never have and never will support e-pending. Both e-pending services and marketers using e-pending to enlarge their audience risk being listed by Spamhaus.
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