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Recommended reading for any email marketing company

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Recommended reading for any email marketing company

All firms engaged in marketing via email should read the following documents:

  • Spamhaus News Blog:
    Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs, 2016-09-16
    A Snowshoe Winter: Our Discontent with CAN-SPAM, 2009-02-25
    Confirmed Opt In – A Rose by Any Name, 2008-08-11
  • Spamhaus: The Definition of Spam
  • Spamhaus: Responsible Mailing Lists -vs- Spam Lists
  • Spamhaus: Permission Pass – How to rescue your mailing list
  • Spamhaus: What is the right way to send marketing e-mail?
  • Spamhaus: Feedback Loops and Role Accounts
  • M3AAWG: M3 Email Marketing Best Practice Document:
  • M3AAWG: M3’s Position on Selling or Purchasing Email Address Lists
  • Marketo Blog: Email Filters appear to be Clicking Links by Kiersti Esparza, Jun 25, 2018
  • Certified Senders Alliance: Help! I hit a spamtrap! and how to avoid spamtraps in the first place

 

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